Vibromech has developed a platform Satori which offers a set of 3D interactive tools to create multi-platform applications that “augment” the standard marketing process.
The platform engages the AR way of marketing where the machine can be loaded into the application along with sales-man stories that consists of marketing explanations built as 3D visuals and interactive demonstrations. The digital machines
can be placed on the shop floor directly for a visualisation of the machine in its future working environment.
This app can be used in conjunction with traditional printed marketing assets such as brochures and catalogues.
QR codes can be used to activate the required 3D assets and experiences.
It is also possible to use image recognition to activate the 3D experience
To conclude, augmented reality in marketing for the machine tool industry is more than just a novelty in marketing. It will emerge to be one of the driving forces behind sales and marketing innovations over the next decade. Using AR, forward-looking businesses will be able to upgrade the experience they offer their customers, leading to increased business opportunities and sales.